Juventus Appoints Frederic Massara and Giorgio Chiellini in Key Roles

Juventus have moved decisively in their boardroom reshuffle, confirming Frederic Massara as Chief Football Officer and handing Giorgio Chiellini a powerful new brief as Chief Club Affairs Officer.

It is a statement of intent as much as a structural tweak. The Old Lady is rebuilding her spine – this time off the pitch.

Massara handed the keys to men’s football

The rumours barely had time to breathe. Whispers on Tuesday morning that Massara was closing in on Juventus were followed within hours by confirmation that the former AC Milan and AS Roma executive would take charge of the club’s men’s football division.

At 57, Massara arrives with a reputation already carved in Serie A boardrooms. Juventus’ official note made his mandate clear: as Chief Football Officer, he will report directly to CEO Giovanni Carnevali and “strengthen the organisational structure of the men’s football division.”

In practice, that means control. Massara will oversee the management and development of the men’s team, help define and implement sporting strategies, and work in close tandem with Sporting Director Marco Ottolini. Recruitment, long-term planning, project building – they now sit squarely in his in-tray.

Juventus were keen to underline the calibre of the man they have brought in. The club hailed him as “one of the most highly regarded executives in the world of football,” citing the impact he has had at “a number of prestigious clubs, including AC Milan and AS Roma.”

This is not a quiet backroom hire. It is a bet that Massara’s eye for structure and squad-building can help drag Juventus back to the very top of the European game.

Chiellini steps into a bigger arena

While Massara takes charge of the football engine room, Chiellini’s evolution from club icon to institutional heavyweight continues.

After a year as Director of Football Strategy, the former captain now becomes Chief Club Affairs Officer – a brand-new role tailored around his stature and influence. Juventus want him at the front line of their relationships with the game’s power brokers.

The club described his mission as “strengthening Juventus’ ability to engage, build relationships and represent its interests with key institutions, strategic stakeholders and sporting organisations, both in Italy and around the world.”

In other words, Chiellini becomes the Bianconeri’s ambassador-in-chief and political operator, the face and voice of the club in boardrooms from Lega Serie A to UEFA and beyond. On the pitch he was the organiser and protector; off it, he is being asked to do something similar for the club’s broader interests.

Carnevali’s new structure takes shape

These appointments also shine a light on the man now orchestrating Juventus’ rebuild from the top: Giovanni Carnevali.

Brought in last month to replace Damien Comolli as CEO and General Manager, Carnevali has wasted no time putting his stamp on the organisational chart. With Massara installed over football operations and Chiellini elevated into a major institutional role, the new chief executive has the pillars of his project in place.

“I am convinced that we are building a solid, competent and cohesive structure, capable of supporting our ambitions both now and in the future,” Carnevali said, welcoming Massara into “the great Bianconeri family” and praising his “expertise and in-depth knowledge of football” as an “added value” that complements the skills already inside the club.

The message is unmistakable: Juventus want clarity, hierarchy and expertise, not improvisation.

First signing under the new regime

The off-field rebuild is already bleeding into the transfer market.

Juventus have confirmed their first summer signing, landing Italy winger Jeff Ekhator in a deal worth €18m including add-ons. It is an early move that hints at a more aggressive, targeted approach to recruitment under the new structure.

With Massara now officially in place, Chiellini stepping into a wider role and Carnevali driving the project, Juventus have drawn the outline of their new era.

What they build inside it will define how quickly – and how far – the club can rise again.