Justin Bieber’s World Cup Sneakers Auction Raises $26,400 for Charity

The 2026 World Cup final at MetLife Stadium already had history baked into it. Spain v. Argentina for the trophy, a first-ever FIFA final halftime show, and a pop-star lineup that looked more like a global festival bill than a football sideshow.

Now, a pair of sneakers from that night has written its own chapter.

Christie’s confirmed on Wednesday (July 29) that Justin Bieber’s custom SKYLRK Matter Daddy low-tops, worn during his halftime performance of the acoustic ballad “Everything Hallelujah,” sold for $26,400 — more than 10 times their original estimate of $2,000–$4,000. One pair of “latte” colorway shoes, with soft light-pink accents, turning into serious money.

All of it goes to the FIFA Global Citizen Education Fund, via Christie’s One Goal auction, a $100 million initiative pushing access to both education and football for children worldwide. A fashion flex turned into funding for classrooms and pitches.

Bieber only had the sneakers on briefly during the show, but the moment was heavy with firsts. This was the debut of the Matter Daddy line in that specific colorway, unveiled on the biggest stage the sport has: the World Cup finale in New Jersey’s MetLife Stadium. For collectors, that kind of provenance is gold. For the charity, it was cash.

And Bieber’s shoes were just the start.

The auction pulled in a haul of memorabilia from a halftime spectacle that featured Madonna, BTS, Shakira, Burna Boy, the Muppets’ Electric Mayhem band, Gustavo Dudamel with the New York Philharmonic, and a finale curated by Chris Martin of Coldplay, who closed with the original song “We Dance” alongside the PS22 Chorus.

Fans went after the keepsakes with the same intensity you see in a penalty shootout.

Items worn by BTS during their run through their Billboard Hot 100 No. 1 hit “Dynamite” proved especially potent, raising $300,300 alone. The breakdown reads like a setlist of coveted pieces:

• RM’s chunky Untitled-03 black boots at $19,800;
• j-hope’s black and red fingerless gloves at $28,600;
• Jin’s red leather belt at $16,500;
• Suga’s red leather pants, featuring a sewn-in silk scarf with the names of all the BTS members, climbed to $33,000;
• V’s custom black silk scarf, decorated with the group’s name, demon faces and soccer balls, drew $46,200;
• Jung Kook’s red, black and white motocross jacket reached the same figure;
• A white and red jersey with BTS patches worn by Jimin surged to $110,000.

Pop culture, fashion and football, all funneled into a single fundraising total.

Shakira’s contributions also drew fierce bidding. Her bright yellow costume from the official “Dai Dai” music video went for $8,250, while an Earth Ball signed by Shakira, Kaka and FIFA president Gianni Infantino fetched $3,850. Madonna’s presence was felt in vivid color: a pair of bright pink, bedazzled fingerless gloves from her opening halftime set sold for $41,800, a striking price for a striking piece.

Coldplay’s Chris Martin added a different kind of artifact: the two-page handwritten lyric sheet for “We Dance,” with the song’s lyrics on one page and the halftime setlist on the other, plus his signature and a short message of love. It sold for $15,400. A blue World Cup Earth ball inscribed with the names of the halftime performers by Martin brought in more than $6,000.

One night, one final, one halftime show — and a cascade of objects that fans will now tuck away in private collections. The real impact, though, lands far from MetLife Stadium, in the classrooms and on the dusty pitches where that $100 million vision for children’s education and football starts to take shape.

The goals from Spain and Argentina are already in the record books. The goals from this auction are only just being scored.