Santos to Partner with Adidas for Kit Supply Starting 2028 Season

Santos Futebol Clube has reached an agreement with Adidas to become their official kit provider beginning with the 2028 season. This marks the end of their partnership with Umbro, which has supplied Santos kits since 2018 and will continue until the close of 2027. The new deal aims to boost Santos' commercial revenue and extend their global retail presence.

Adidas Confirms Return to Vila Belmiro

The German sportswear giant officially announced the long-term contract on Thursday evening, highlighting that this will be the third time the iconic three-stripe brand outfits Santos. Their statement read: "Santos Futebol Clube and adidas have reached an agreement for the supply of sporting goods starting in the 2028 season."

Expanding Adidas’ Presence in Brazil’s Top League

Adding Santos enhances Adidas’ portfolio in the Brazilian Serie A, where they already sponsor clubs like Flamengo, Cruzeiro, and Internacional. The collaboration covers not only the matchday kits but also includes lifestyle and training apparel ranges. Santos maintains strong international appeal due to its storied history with legends like Pelé and current stars such as Neymar and Philippe Coutinho.

Current Season Overview and Upcoming Fixtures

On the field, Santos sits eighth in the Serie A standings, holding 38 points from 27 matches. Coach Cuca’s team faces a tough schedule ahead with an away game against São Paulo on October 2, followed by a home clash with Flamengo six days later. The run concludes with an away fixture against Atlético Mineiro on October 11.

Serie A Fixtures:

• October 2, 2026: São Paulo vs Santos FC (02:00)
• October 8, 2026: Santos FC vs Flamengo
• October 11, 2026: Atlético Mineiro vs Santos FC